Big Data Is A Matter Of Speed, Not Size``` The market has begun to move away from the initial fixation on Big Data, with many organizations focusing instead on speed and relevance in their data handling. The idea that "small data" is more useful than Big Data is gaining traction, as it provides a more practical approach for most organizations. A key trend is the democratization of access to data storage and processing, enabling individuals and groups to collaborate effectively around shared information systems. This shift away from size-based thinking towards speed and collaboration could lead to more effective use of data in the future.