Analytica is an analytics platform built for rich document type data, specifically designed to work with MongoDB databases. It uses a JSON-like representation throughout its architecture and offers a declarative expression language called Analytica Script, which allows users to perform calculations, filter, group, and transform documents into desired results. Analytica can be interacted with through various interfaces, including Microsoft Excel, a command line shell, and a REST API. The platform was used to analyze the Twitter history of MongoDB's account, producing insights such as the most commonly used hashtags and the frequency of tweets per month. With its capabilities, users can produce in-depth analyses, dashboards, and reports, becoming data whizzes. Analytica is available for download and offers a beta version, with additional resources and guides to help users get started.