Alloy Automation uses no-code integrations to automate ecommerce services such as CRM, logistics, subscriptions, and databases. The company is part of the MongoDB for Startups program, which provides Atlas credits among other benefits for young companies. Alloy leverages MongoDB Atlas as its underlying database due to its freeform nature in handling JSON data from connected apps. By partnering with MongoDB, Alloy overcomes startup challenges such as managing technical resources and compliance requirements. The integration between Alloy and MongoDB enables bidirectional sync, allowing users to pull and push data between platforms. As a member of the MongoDB for Startups program, Alloy enjoys access to a range of resources, including free credits to MongoDB Atlas and personalized technical advice.