The data architecture of many businesses is often out of sight and out of mind, but it can mask major challenges such as slow time to market for new products, spiraling maintenance costs, and difficulty in focusing on innovation. The complexity of the data architecture can suck up developers' time and resources, create data duplication and integration challenges, and manifest itself in various ways that hinder a business's ability to bring innovative ideas to market. Businesses may experience symptoms such as slow insights into customer behavior, difficulty constructing a 360-degree view of customers or any other entity, and struggles with integrating different types of data from multiple databases. To address these issues, MongoDB offers solutions such as real-time analysis in the database, building 360-degree views with its document model that can accommodate any kind of data without schema migration, and addressing the Data and Innovation Recurring Tax (DIRT) by reducing complexity and latency.