Ubuy, a Kuwait-based e-commerce company, capitalizes on the global e-commerce boom by providing access to international products in over 180 countries, supported by a multilingual app. Initially focusing on the Gulf Cooperation Council region, Ubuy expanded its operations using strategic warehouse locations worldwide, offering over 300 million products. To address search performance and scalability issues inherent in its MySQL setup, Ubuy transitioned to MongoDB Atlas, which significantly improved search efficiency and allowed AI-driven innovations such as intent-based product discovery. This migration reduced search response times from seconds to milliseconds and enabled seamless handling of massive data loads, enhancing customer satisfaction and business growth. Meanwhile, MongoDB announced a leadership transition, with Dev Ittycheria retiring and Chirantan “CJ” Desai taking over as CEO to guide the company through its next phase of growth, focusing on AI and data-intensive applications.