OrderOnline, a social commerce platform in Indonesia, has improved its conversion rate by 56% after adopting MongoDB Atlas. With the help of MongoDB's flexibility, scalability, and AI capabilities, OrderOnline was able to manage unpredictable business processes, handle complex tasks associated with order management and logistics, and provide seamless search and customer support integrations. The platform built on MongoDB Atlas Search and Vector Search enabled features such as fuzzy search, synonyms handling, and AI-powered chatbots, which increased the success rate of deliveries and improved customer interactions.