GoBots, an AI-driven customer service platform, is revolutionizing e-commerce experiences by leveraging AI, analytics, and MongoDB Atlas to facilitate smarter interactions and personalized customer experiences for retailers in Latin America. Founded with the goal of making AI accessible to all retailers, GoBots uses natural language understanding models to automate customer interactions and improve engagement and conversion rates for over 600 clients, including major brands like Adidas and Samsung. The platform, built with advanced technologies such as the Rasa framework and PyTorch microservices on Google Cloud, utilizes MongoDB Atlas to store, analyze, and enhance customer data, supporting real-time response and ongoing AI model tuning. By adopting Atlas Vector Search and exploring large language models, GoBots aims to further enhance retail marketplace experiences, backed by MongoDB’s flexible and high-performing database system, which enables rapid application development and operational efficiency.