ApsaraDB for MongoDB Powers iQIYI’s Loyalty Points System

iQIYI, a leader in the internet entertainment industry, has innovatively developed a content ecosystem that integrates both long-form and short-form media to enhance user engagement and drive business growth. Central to this ecosystem is a sophisticated loyalty points system that supports various business units and scenarios, but as the company expanded, this system faced technical challenges due to its dual-database architecture. Initially relying on MySQL and MongoDB Atlas, the system struggled with scalability, data consistency, and operational complexity. To address these issues, iQIYI migrated to ApsaraDB for MongoDB 7.0, which provided a unified storage solution that improved scalability, enhanced transactional consistency, and simplified operations through features like native sharding and flexible data modeling. This strategic migration not only resolved performance bottlenecks but also transformed the loyalty points system into a powerful data engine that supports scalable operations and seamless user experiences, setting a new standard for data-driven loyalty platforms in the industry.

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