Observe It is a podcast hosted by Daniela Miao, featuring industry leaders discussing insights into observability. In its inaugural episode, Miao speaks with Ben Sigelman, General Manager at ServiceNow and Co-Founder/CEO of Lightstep, who shares his journey into observability, starting with his work on distributed tracing and Dapper at Google. The conversation covers the evolving design space of observability, emphasizing the integration of metrics, traces, and logs into a unified interface, and the ongoing need for innovation. Cost optimization is highlighted as a crucial issue due to the increasing data volumes, with Sigelman providing an example from Google where much of the collected data was unused, underscoring the importance of efficient data practices. He discusses the concept of dynamic verbosity in telemetry data and the potential benefits of usage-based profiling over traditional data attribute profiling. The episode concludes by addressing the impact of minimizing network distances between systems and their observability providers on costs and performance.