FOX Monitors Super Bowl Viewership Experience with Real-time Data Insights

FOX's Media Collection and Viewership Beaconing Service (MCVBS), utilizing Momento, Amazon Athena, and Amazon S3, effectively managed real-time data analytics during Super Bowl LIX, handling 15.5 million concurrent viewers and delivering insights with 100% availability. The system ingested over 25 billion beacons, offering real-time metrics up to a minute faster than other dashboards, which allowed FOX operators to optimize content delivery and diagnose device or network issues during the event. The architecture, built on Momento Gateway and Cache, was able to transform and compress beacon data for storage in Amazon S3, facilitating complex analytics via Amazon Athena within seconds. This setup enabled FOX to maintain situational awareness through a live dashboard powered by precomputed metrics stored in-memory, ensuring rapid data retrieval and low-latency access. Rigorous load testing confirmed the system's capability to handle peak viewership demands, effectively managing high traffic without errors, and showcasing a scalable solution for media companies to leverage real-time data processing.