Creating an API service for public consumption involves balancing developer control and user freedom, with challenges arising from enforcing usage policies, security, and business limits. External system integration complicates enforcement when APIs are used outside native environments, while differentiating between security and business constraints can increase operational complexity. The microservice paradigm further complicates inter-system communication, and customization demands flexibility in adapting to changing business needs. Real-time monitoring and transparency in reporting are essential for proactive enforcement but add cost and complexity, especially for startups. API managers must also handle exceptions to usage policies without compromising security, as these can offer significant business benefits. Moesif offers a comprehensive solution to these challenges, providing deep insights into API usage and consumer behavior, enabling effective monitoring, enforcement, and improved user experience through advanced analytics and governance tools.