In a podcast episode featuring Josh Twist, Co-Founder and CEO of Zuplo, he discusses the challenges and successes of Zuplo, an API management platform aiming to improve developer experiences by offering a more collaborative and efficient solution. Twist shares insights from his career at major tech companies like Microsoft, Facebook, and Stripe, which informed his approach to building Zuplo from the ground up with edge computing capabilities for optimal performance. He emphasizes the importance of perseverance, as it took nearly a year to gain traction, and notes the value of not solely focusing on competitors but rather innovating with a fresh perspective. The conversation also delves into the dynamics of working with a co-founder, the significance of stress management, and self-care practices such as exercise and sufficient sleep, which Twist considers crucial for maintaining productivity and mental well-being. Lastly, he advises aspiring founders to prioritize time for thoughtful problem-solving, particularly for core aspects of their business, to achieve optimal solutions.