Developer relations, often perceived as a form of marketing, play a crucial role in enhancing the overall developer experience for companies that provide public APIs. Despite the general aversion developers have towards marketers, developer advocates or relationship managers are vital in bridging the gap between developers and the platforms they use, ensuring successful API integration and usage. Various resources, such as articles and blogs, discuss the best practices and core competencies required for effective developer relations, highlighting their importance in measuring the success of API platforms and providing insights into working within such teams at major companies like Google. Additionally, tools like Moesif offer ways to evaluate the effectiveness of developer relations efforts, while social media managers like Buffer and Hootsuite aid in facilitating communication and outreach.