Developer Marketing Essentials

Episode 10 of Moesif’s "APIs over IPAs" podcast features Adam DuVander, a developer-marketing expert and Principal at EveryDeveloper, discussing effective strategies for engaging technical audiences with API products. Hosted by Moesif CEO Derric Gilling, the episode explores DuVander's journey from a developer and technical journalist to a developer marketer, emphasizing the importance of storytelling and understanding developers' needs in building trust and engagement. The conversation highlights the challenges of reaching both technical and non-technical audiences, as seen in DuVander's experience at Zapier, and underscores the value of educational content and diverse communication channels in fostering successful developer experiences. Additionally, the episode delves into measuring API success, emphasizing the use of analytics and feedback to improve onboarding and documentation, alongside the necessity of maintaining up-to-date resources and open communication to manage API changes effectively.