In November 2022, the economic landscape is marked by significant layoffs and the collapse of companies that overextended financially without solid foundations, leading to a call for businesses to revert to traditional principles of value creation and sustainable growth. Modular, a company born in a down economy, emphasizes the importance of building businesses on first-principle concepts rather than relying on hype, focusing on creating value for customers, employees, and investors. The company sees a massive opportunity in AI, where current software fails due to its development as a by-product of AI-first companies prioritizing internal needs over external customer satisfaction. Modular aims to address this by building a cohesive team of experts in AI infrastructure, emphasizing a modern work culture and offering competitive salaries to drive technology forward. The company is preparing to reveal advancements in AI pipelines, data, models, and developer tools in 2023, promising significant changes in hardware and accelerated computing, and invites interested individuals to stay informed through their newsletter and social media channels.