Our first brand campaign
Blog post from Modal
Founded in 2021, Modal has updated its longstanding thin-lined cube “M” logo and wordmark to improve readability, scalability, and consistency across applications ranging from favicons to billboards while preserving the recognizable identity that inspired its mascots, Moe and Dal. Developed with designer Ty Wilkins, the revised branding coincides with Modal’s first out-of-home campaign in San Francisco, intended to expand the New York-based company’s presence in a major technology and AI hub. The campaign features three billboards across the city, each highlighting a different aspect of Modal’s AI infrastructure platform, and will remain displayed through the end of May.
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