Where startups grow: Q&A with Mixpanel for Startups’ program lead

Mixpanel has revamped its Mixpanel for Startups program to provide early-stage companies with a more straightforward and beneficial experience. The updated program offers a completely free first year on the new Startup plan, which includes all of Mixpanel's features, reports, and add-ons without any credits or feature gates, encouraging startups to focus on product development rather than costs. The eligibility criteria have been expanded to include companies less than five years old with up to $8 million in funding, and startups must begin using Mixpanel within 90 days of joining to remain in the program. The program emphasizes customer feedback and support, aiming to deliver significant value and insights to help startups achieve product-market fit while outperforming competitors by offering more generous data limits and comprehensive support.