Website marketing with a product mindset

Katie Herbst is a skilled website manager at Mixpanel, where she effectively integrates her expertise in both product management and marketing to oversee the company's public-facing site. Known for her ability to prioritize and manage complex projects, Katie utilizes data-driven analytics to make informed decisions that enhance site user experience while driving key marketing metrics such as conversions and lead generation. Her career began in a creative agency, where she developed a strong foundation in content marketing and strategy for Fortune 500 companies, which later evolved into a product management role at American Express focused on data-driven improvements to the digital customer experience. At Mixpanel, Katie leverages the platform's analytics to assess site performance, optimize navigation, and conduct A/B testing to ensure that site changes resonate with diverse audiences without compromising SEO or user experience. Her approach relies on continuous experimentation and a balance between brand messaging and conversion goals, allowing her to effectively communicate and justify her strategies to leadership through data-backed insights.

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