We asked scale-up and enterprise leaders how they use product analytics to grow their companies. Here’s what they told us.

Mixpanel's exploration into the use of product analytics by leaders from various data-informed companies highlights its transformative impact on organizational culture and operations. Through interviews with executives across industries, Mixpanel discovered that these leaders leverage product analytics not only to enhance features but also to foster data-driven cultures, improve cross-functional collaboration, and drive high-level business outcomes. By democratizing access to data, teams become more aligned and capable of making informed decisions, even if members lack advanced data skills. The insights emphasize the importance of robust analytics tools in cultivating data fluency and governance, which in turn supports strategic decision-making and operational efficiency. This approach helps leaders in competitive environments to validate critical business decisions, align teams around shared objectives, and ultimately drive growth and scalability.