Using product analytics to find metrics that connect to retention

Corinna Stukan, a VP of Product at Roam Digital, emphasizes the importance of using product analytics to enhance customer retention by identifying specific metrics that correlate with user engagement and loyalty. Advocating for product managers to delve into data, she highlights the significance of aligning analytics with business goals, particularly in product-led startups where early user interaction is crucial. Stukan shares insights from her experience, such as discovering that users who added a minimum of three tools to a dashboard were more likely to remain engaged, using this data to refine the onboarding process. She underscores the value of focusing on key correlated metrics, facilitated by tools like Mixpanel’s Signal report, to optimize user experiences and drive retention. With a background in development and UX design, Stukan's work spans various international markets, and she continues to contribute to the field through writing and public speaking.

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