The product impact gap: What 200+ ANZ product teams told us about building with AI

Mixpanel’s ANZ Product Intelligence Index 2026, based on a YouGov survey of 202 product, engineering, data, analytics, and growth professionals in Australia and New Zealand, finds that AI has accelerated product development but increased the challenge of determining which releases create measurable value. While 83% of respondents report releasing changes more frequently and 88% attribute this partly to AI tools, 76% say deciding what to build now takes longer than building it. Although most respondents express confidence in their reporting, 71% say their organisations made significant product decisions without the desired evidence, and releases reportedly achieve their intended metric only 55% of the time on average. Measurement is further constrained by inconsistent metrics across teams, delays in answering new product-behaviour questions, tracking and data-quality challenges, tool costs, and complexity. AI capabilities are now widespread in digital products, yet only 31% of organisations can reliably distinguish activity by human users from activity generated by AI agents, complicating interpretation of engagement and outcomes. The report argues that product teams need faster, more consistent evidence and clearer attribution to match AI-enabled development speed with informed decision-making.

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