In the current economic climate of rising borrowing costs and declining public markets, startup fundraising has become more challenging, with a reported 53% drop in funding rounds for private companies. To attract investors, startups must present compelling product ideas supported by robust product analytics, demonstrating product-market fit, user retention, and engagement rates. Investors prioritize meaningful metrics over vanity metrics, seeking data that reveals user behavior and potential financial outcomes. Key insights from venture capitalists emphasize the importance of connecting with customers for qualitative data and using analytics to tell a compelling story about the startup's value proposition. Despite economic downturns, investors maintain their expectations for strong metrics and insights, emphasizing the need for startups to be prepared with data that may arise questions and proactively address them to secure funding.