The 2025 State of Media & Entertainment Product Analytics report is here

The 2025 State of Media & Entertainment Product Analytics report offers a comprehensive analysis of the evolving media and entertainment industry by examining 3.72 trillion events from 14.16 billion unique users across 2,713 companies. The report delves into critical metrics related to acquisition, engagement, and retention, providing detailed insights into user behavior across various subindustries such as social media, streaming, gaming, and broadcasting. By highlighting key metrics like app install rate, session duration, and churn rate, the report not only reveals trends but also provides actionable recommendations to improve product success. It addresses questions about user growth, mobile popularity in different regions, and why engagement may be declining in certain areas, offering a data-driven approach for companies to benchmark themselves against industry standards and enhance their strategic outcomes.