The 2025 State of Fintech Product Analytics report offers a comprehensive analysis of the fintech industry's evolving landscape, emphasizing the necessity of understanding user behavior for product success. The report is based on an extensive dataset of 2.22 trillion events and 5.84 billion unique users from 2,533 fintech companies, providing insights into key sectors like wealth management, banking, blockchain, payments, alternative financing, and insurance. It highlights the importance of acquisition, engagement, and retention as core components of product success, offering benchmarks and actionable insights to optimize strategies. Beyond data trends, the report explores the motivations behind user actions, aiming to provide a deeper understanding of user needs essential for staying competitive in the rapidly changing fintech environment.