The 2024 Benchmarks Report by Mixpanel provides an extensive analysis of digital product growth, offering insights from industry leaders like Andrew Chen and data from over 7,700 Mixpanel customers and 11.7 trillion anonymous user events. The report examines key metrics such as acquisition, retention, engagement, and marketing performance across six major digital product categories: Technology, Financial Services, Ecommerce, Healthcare, Gaming, and Media & Entertainment. Findings indicate a slowdown in product growth in 2023, with retention rates significantly dropping across industries, though the top 10% of companies still achieved notable success. These high-performing companies experienced a growth rate of 6%, contrasting with the average cross-industry growth rate of 2.4%, with users spending significantly more time on their apps and sites. The report aims to serve as a strategic tool for product, engineering, design, and marketing teams to set and achieve realistic goals in the evolving digital landscape.