Sunsetting features to focus on product analytics

Mixpanel announced the removal of its Messages & Experiments feature by January 1, 2022, to focus on its core strength of product analytics, driven by the rapid growth and demand for sophisticated digital products. This decision stems from the recognition that the market for product analytics and engagement has evolved into two distinct areas, prompting Mixpanel to enhance its integrations with specialized partners rather than compete across both domains. To facilitate a seamless transition, Mixpanel has established partnerships with eight messaging and experimentation companies, offering discounts and support to current users moving away from the retiring feature. These partners, including Airship, Insider, Iterable, Leanplum, MoEngage, OneSignal, Kameleoon, Taplytics, and VWO, provide certified integrations that enable users to maintain robust messaging and experimentation capabilities while leveraging Mixpanel's analytical strengths. Mixpanel remains committed to assisting customers throughout the transition, ensuring continued access to impactful user behavior insights and data-driven marketing strategies.

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