Data privacy laws, like the GDPR in Europe, CCPA in California, and LGPD in Brazil, have been developed to enhance consumer protection by increasing transparency and control over personal data and limiting certain data collection practices. These regulations mandate companies to inform users about data usage, obtain explicit consent, provide a lawful basis for data use, and respond to user requests regarding their data. Despite increased awareness of data privacy laws, consumer trust remains low, highlighting an opportunity for companies to prioritize data privacy. To ensure compliance, companies should audit their digital tech stacks, especially concerning technologies like A/B testing tools that rely on data collection for personalization and optimization. The integration of Mixpanel and AB Tasty exemplifies a commitment to user data privacy, enabling teams to securely analyze user interactions and behavior while adhering to stringent privacy standards.