Company
Date Published
Author
-
Word count
602
Language
English
Hacker News points
None

Summary

A new integration between Mixpanel and Census allows product teams to utilize any major cloud warehouse—such as Snowflake, Google BigQuery, Amazon Redshift, Postgres, or Databricks—as a data source for Mixpanel, facilitating enhanced user analysis without the need for additional SDKs or pipelines. This integration empowers non-technical teams to perform in-depth analyses by syncing behavioral data with new insights and aggregated metrics, all without writing code or SQL queries. The growing trend of centralizing data in cloud warehouses has made it possible to unify, clean, validate, and version control data, although it has also presented challenges in operationalizing this data for specialized SaaS tools. This integration addresses such challenges by offering a seamless analytics interface for syncing to data warehouses, promoting a more interactive and accessible data exploration experience, and aims to further the vision of making data accessible across organizations.