Mixpanel's product analytics software is recognized as a leader in analytics and data capture in Snowflake's "Modern Marketing Data Stack 2025" report, which examines how leading marketers are thriving in an AI-redefined landscape. The report, based on an analysis of approximately 9,800 Snowflake customers' usage patterns, identifies ten key technology categories essential for building effective marketing data stacks, highlighting the intertwining roles of AI, data gravity, and privacy in modern marketing. Mixpanel, through its integration with Snowflake's AI Data Cloud, enables marketers to transform user data into strategic decisions, driving growth by offering insights into website analytics and campaign ROI. As companies strive to optimize customer acquisition and growth, Mixpanel's comprehensive platform provides self-serve analytics, empowering teams to act swiftly and effectively in a data-driven world.