Mixpanel recognized as leader in Snowflake’s Modern Marketing Data Stack Report
Blog post from Mixpanel
Mixpanel has been recognized by Snowflake as a leader in the Data Capture & Customer Analytics category in the 2026 edition of Snowflake's Modern Marketing Data Stack report, which highlights the technologies and platforms adopted by Snowflake customers. The report, which assessed data from over 11,100 customers, emphasizes how AI, privacy, and data gravity are shaping Martech and Adtech. Mixpanel's CEO, Jen Taylor, expressed enthusiasm for the recognition, citing the importance of data-driven decision-making in the AI era and the company's ongoing collaboration with Snowflake. Snowflake's Chief Marketing Officer, Denise Persson, noted that the Snowflake AI Data Cloud underpins the evolving marketing stack by allowing enterprises to access data directly. Taxfix, a mobile tax platform, has successfully leveraged the integration between Snowflake and Mixpanel to enable self-service data insights, reducing the workload on data teams and enhancing marketing efficiency, as evidenced by a 15% lift in conversion through A/B testing.
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