Mixpanel Collective: Solution Partner Program

Mixpanel has launched the Mixpanel Collective, an evolution of its Partner Program, designed to assist product, marketing, and data teams in navigating the complex MarTech landscape. This initiative aims to connect Mixpanel's 27,000+ users with trusted experts for assistance in areas like product metrics, feature launch correlation, and integration with customer data platforms. The program includes a new Partner Certification Series through Mixpanel University, allowing individuals to become certified in core subject areas, with 200+ registrants and significant global engagement noted. Mixpanel emphasizes the importance of its Solution Partners, who, alongside users, drive innovation and unlock the potential of product analytics. The Mixpanel Collective offers different designations—Certified, Gold, and Platinum—recognizing the proficiency and commitment of partners in delivering exceptional service, and invites interested parties to explore partnership opportunities or learn more about the benefits and requirements of each tier.