Mixpanel has announced a new integration with Braze, a leader in mobile marketing, to enhance cross-platform messaging automation and user engagement. This partnership allows for a bi-directional, dynamic data sync between Mixpanel and Braze, enabling real-time transfer of Braze event data to Mixpanel and the automatic synchronization of Mixpanel cohorts back to Braze every two hours. This seamless integration facilitates smarter campaign decisions by allowing users to discover target groups in Mixpanel, execute campaigns through Braze, and measure results back in Mixpanel, fostering a continuous improvement cycle in messaging strategies. With the automation of cohort updates, users can efficiently target specific audiences based on user behavior without manual exports, and Braze's Currents product further enriches this feedback loop by sending campaign results to Mixpanel for detailed insights.