Metrics that matter to ZipRecruiter

ZipRecruiter, a leading online employment marketplace, differentiates itself through innovative AI matching technology that proactively connects job seekers with employers by allowing job seekers to opt-in to be recruited. Akio Bandle, the Senior Product Manager for mobile at ZipRecruiter, oversees a team focused on maintaining the app's high user satisfaction, as evidenced by its 4.9 rating on iOS. The company uses Mixpanel to minimize reliance on its data science team and employ metrics to enhance the platform's usability, addressing common job search frustrations such as the "resume black hole" by notifying users when their applications are viewed. ZipRecruiter emphasizes A/B testing and metrics like MAU and Net Promoter Score to measure success and adapt to evolving market needs, including serving enterprise employers. The data-driven approach helps the team optimize product features and address user concerns, such as the need for diverse search pathways that are not necessarily tied to job titles.