Metrics that matter to Tata Sky: KPIs

Vinati Malik, Senior Vice President of New Product Development at Tata Sky, a leading Mumbai-based direct broadcast satellite service provider, emphasizes the company's commitment to innovation and customer engagement. Over the past decade, Tata Sky has evolved from focusing solely on linear channel distribution to offering a diverse array of content through both large and small screens, including partnerships with major OTT platforms like Disney+, Hotstar, and Zee5. The COVID-19 pandemic accelerated content consumption, leading to increased viewership across their platforms. Tata Sky leverages analytics tools like Mixpanel to refine product offerings, enhance user experience, and prioritize features, ensuring seamless content delivery and effective retention strategies. Malik highlights the importance of understanding and catering to the average user, a trait that distinguishes great product managers from good ones.

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