Mixpanel has launched an India Data Residency program, expanding its data management solutions to comply with local regulations such as the Digital Personal Data Protection Act. This initiative ensures that user data is processed and stored within India, catering to industries with stringent data requirements like financial services and healthcare. The program is part of Mixpanel’s broader Global Privacy Program, which aims to address evolving privacy and data transfer needs worldwide. The company is initially offering the India Data Residency to a select group of companies, providing them with secure access to user behavior analytics essential for informed product and business decisions.