The healthcare industry in the United States is facing regulatory challenges concerning the use of third-party data analytics, as highlighted by a joint letter from the FTC and HHS to major hospitals about privacy risks with tools like Google Analytics and Facebook pixels. Mixpanel offers an alternative by providing HIPAA-compliant analytics that respect patient privacy without risking unauthorized disclosure of patient health information (PHI). The platform supports healthcare providers by enabling them to improve digital offerings through robust data governance, security measures like encryption and two-factor authentication, and compliance with industry standards such as ISO and SOC 2 type II. Mixpanel collaborates with partners like Kameleoon to deliver secure, integrated solutions that enhance patient experiences while maintaining trust and compliance. By focusing on user analytics without compromising privacy, Mixpanel assists healthcare companies in modernizing their services and optimizing patient care, as demonstrated by success stories like Winona's app improvement.