How 2 hyper-growth companies are using Mixpanel to power and improve their data operations
Blog post from Mixpanel
Two digital companies, Immobiliare and Ornikar, illustrate how integrating data-informed practices and product analytics can drive business growth. Immobiliare, the leading real estate portal in Italy, leverages Mixpanel to optimize operations and make informed decisions, allowing for efficient product management and personalized user campaigns, significantly increasing conversion rates. Ornikar, a top online driving school in France, emphasizes data autonomy and accessibility, integrating Mixpanel data with other sources to empower teams across the company. Both companies highlight the importance of having a centralized data approach to align product and growth strategies, ensuring all teams work towards common objectives. By utilizing Mixpanel, they save time and resources, fostering a culture of data accessibility and enabling data-driven decision-making at all levels.