Figma on building usability into powerful products

Figma and FigJam cater to diverse user needs across the product development process, with Figma primarily serving as a design tool used by both designers and non-designers, such as product managers who utilize it for reviewing designs and creating mockups. Figma's dev mode aids developers by translating designs into code, while FigJam acts as a collaborative whiteboard facilitating meetings and brainstorming sessions. Balancing power and usability, Figma aims to provide comprehensive features for expert users, whereas FigJam emphasizes simplicity and an intuitive interface suitable for a wide range of roles. The development team prioritizes both qualitative and quantitative feedback to refine features, ensuring high performance and user satisfaction. They employ progressive disclosure to manage feature complexity, allowing users to access advanced functionality without overwhelming them. User testing is critical, involving both internal and external participants to gather insights, while performance metrics like latency and user engagement in multiplayer settings are closely monitored to enhance collaborative experiences. The team remains responsive to feedback, sometimes revisiting decisions to align with user preferences, as exemplified by the reintroduction of a sticky note feature alongside a new table functionality.