The narrative highlights a professional journey from data roles to business and back into the data space, emphasizing the transformative power of data in driving business impact. The individual discovered dbt in 2016, which led to a role at GitLab where they evolved from an analytics engineer to chief of staff, leveraging data to deliver fast, actionable insights during cross-functional meetings. The experience in non-data roles broadened their understanding of business challenges, reinforcing the value of timely, directionally accurate information over perfect precision. At Netlify, they implemented a culture of curiosity and exploration among data teams, encouraging employees to freely delve into data and share insights through an internal blog, thus fostering data-driven decision-making. The concept of "org-wide curiosity" is central, advocating for a company culture where everyone, regardless of technical expertise, engages with data to enhance business understanding. With the rise of AI and tools like LLMs, data access is becoming more democratized, enabling non-technical staff to participate actively in data-driven initiatives, reflecting a shift similar to when typing skills became universal. Ultimately, the emphasis is on cultivating a mindset where everyone is a "data hire," contributing to a data-informed organizational future.