In the realm of data-informed product development, self-awareness is critical to mitigating biases that can distort data interpretation and decision-making. Common biases include attachment to specific timelines or outcomes, confirmation bias from existing worldviews, using data as a shield against responsibility, and an unhealthy preoccupation with cost. Joseph Pacheco, founder of App Boss, emphasizes the importance of questioning these biases to avoid intellectual dishonesty and maintain creativity and adaptability. He suggests fostering diverse teams to challenge blind spots and encourages a culture that embraces experimentation and acknowledges the complexities of data interpretation. Pacheco illustrates these points with examples, such as Netflix's redefinition of video views to influence investor perception and the challenges of managing cost without stifling innovation.