5 things marketers wish their PMs knew about working together

In her career, Ashley Hockney has observed the unnecessary tension between marketing and product teams, despite their interdependent roles in creating a seamless customer experience. She advocates for a collaborative approach where both teams are prioritized equally, as customers perceive the product and marketing efforts as a unified experience. Hockney emphasizes the importance of strategic collaboration and communication between the teams, especially at the hand-off points in the customer journey, to drive company metrics and enhance user engagement. She highlights that marketing should be involved in product analytics to refine strategies, and suggests creative approaches to manage product launch timelines, such as relaunching features or timing launches around relevant events. By sharing insights from her experience, Hockney encourages teams to work together to improve customer experience and company performance.