How Metabase uses Metabase

Metabase's internal use of its own analytics platform reveals evolving usage patterns as the company has grown. As the first customer of its product, Metabase has observed an increasing reliance on table, line, and bar charts, while pie and scalar charts have become less favored. The company has seen a rise in dashboard subscriptions and alerts, predominantly sent via Slack and email, with most reports scheduled daily or on Mondays. Over time, the number of active users decreased briefly after hiring post-Series A but has since rebounded, maintaining over ninety percent active engagement throughout 2022. The average number of questions viewed per user increased from fifteen per month in 2017 to twenty in 2022. The organization of collections is standardized across teams, enhancing navigation through sub-collections that categorize reports, data sources, explorations, and miscellaneous items.

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