Halloween Edition: Data Horror stories in startups

During a discussion with Amogh Sarda, co-founder of Eesel, and Ali Baghshomali, a data expert from Mentat Analytics, various challenges and solutions related to data management in startups were explored. Amogh shared a story about Eesel's journey with event tracking, highlighting the complexities of tracking data during early product development stages and the eventual implementation of a "Universal click" solution to streamline event data collection. Ali emphasized the trade-offs between manual and automatic event tracking, advocating for a hybrid approach to maintain comprehensive and useful data. The conversation also touched on the evolution of data tools in startups, with Amogh recounting Eesel's progression from using Google Sheets and Intercom for initial data management to adopting more sophisticated analytics tools like Metabase and Mixpanel as the company grew. Both experts stressed the importance of selecting appropriate data tools at different stages of a startup's lifecycle, with considerations for team expertise and business needs.

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