Merge was founded by Shensi Ding and Gil, who recognized the significant challenges companies face with building and maintaining integrations, a problem they both encountered in their respective roles at different startups. They identified that the increasing number of vendors and the demand for seamless integrations made it a critical issue for growth in the B2B space. Merge aims to address these challenges by providing a robust integration platform that offers a unified API, emphasizing data quality, built-in integrations management, and security, as evidenced by their SOC2 Type II certification. The company has collaborated with notable firms like PTO Genius and Benepass, helping them ship integrations more efficiently while maintaining a strong focus on customer experience.