Offering product integrations in every pricing plan can bring numerous benefits, including differentiating a product in a crowded market, accelerating the product's time to value, and enabling businesses to expand into new markets. By providing integrations across all plans, companies like Ramp and allwhere have seen improved sales and customer retention, as these integrations help automate tasks and provide a better user experience. Additionally, offering integrations with popular applications in specific markets can facilitate expansion into those markets, as seen with ExpenseOnDemand's integration with Xero to enter the European market. Merge, a unified API solution, supports this strategy by allowing companies to add hundreds of cross-category integrations to their products and providing strategic support for pricing, marketing, and supporting these integrations.