Prismatic is an embedded iPaaS solution that allows businesses to build integrations and workflow automations between their products and customers' applications, offering pre-built API connectors, an integration marketplace, and observability features. The platform has three pricing plans - Scale, Enterprise, and Custom - which require consultation with their team and have no publicly disclosed cost figures, with each plan unlocking different security and performance capabilities. While Prismatic's pricing strategy has benefits such as comprehensive core features and high-level support, it also has drawbacks including lack of transparency on pricing, limited free trial, and absence of certain compliance measures like HIPAA on lower plans. In contrast, Merge, a unified API solution, offers more transparent pricing, complies with critical security frameworks, and provides a different approach to building integrations through its Unified API, allowing businesses to add hundreds of cross-category integrations for their products.