What is cloud integration? Plus 5 powerful examples

The text discusses the importance and benefits of cloud integration, highlighting the process of connecting cloud applications to streamline internal processes and enhance product functionality for clients. It covers various integration scenarios, such as automating user provisioning and syncing client documents, while emphasizing the advantages like time savings, error reduction, and improved employee experience. Additionally, it explores best practices for both internal and customer-facing integrations and introduces Merge, a platform offering a unified API to facilitate numerous product integrations. The text also touches on the role of cloud integrators and the tools available for implementing these integrations, offering insights into how organizations can effectively manage and prioritize integration projects.