Merge offers a unified API platform that enables the creation of both one-way and two-way data synchronizations across over 200 applications, which helps maintain data consistency and streamline integration processes for internal and customer-facing systems. Two-way synchronizations, or bidirectional syncs, ensure that changes in one system are mirrored in another, which is particularly useful for scenarios such as ticket escalations, onboarding tasks, employee gifting, and customer invoicing. The platform also provides Integration Observability features for managing integrations, advanced functionalities for accessing custom objects and fields, and support from a team of partner engineers. This versatility allows businesses to efficiently manage and scale their integration needs while preserving data integrity and optimizing workflows.