Rutter offers unified APIs for fintech products with two pricing plans: a 30-day free trial called the Full Starter Plan and a customizable Full Access Plan, which lacks transparent pricing details. The trial allows limited testing of accounting integrations like QuickBooks and Xero, but the Full Access Plan includes broad integrations and support, albeit without clear pricing. Merge, a competing platform, provides more flexible options with three paid plans—Launch, Professional, and Enterprise—alongside a free Launch plan that is not time-restricted and offers transparent pricing per integration. Merge aims to address the drawbacks of Rutter's model by offering greater flexibility and transparency, positioning itself as not just a Unified API product but a comprehensive integration management platform.