Building a successful product requires balancing immediate and long-term business needs while managing resources effectively, especially when dealing with multiple stakeholders and diverse customer needs. A flexible and comprehensive product roadmap is crucial for navigating these complexities, aligning cross-functional teams, and addressing competitive pressures and market trends. Product roadmaps, which outline planned products, features, and functionalities, should be accessible to both go-to-market and technical teams and reflect business goals, customer needs, and technical realities. Different roadmap formats, such as timeline-based, now-next-later, and theme-based, offer varied benefits depending on the context. Best practices for creating a roadmap include early collaboration with engineering teams, maintaining flexibility to adapt to innovations, tying initiatives to strategic goals, and clearly surfacing external dependencies. Regular review and revision of the roadmap ensure it remains relevant and effective in meeting business and customer needs. Merge offers a Unified API that facilitates adding and managing hundreds of integrations, freeing up engineering resources to focus on core initiatives within the product roadmap.